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Join our Workshop

AI for Better Insight

A Skills Workshop for Client-Side  Researchers



12 pm - 5 pm, followed by drinks
Tuesday  2 July 2024

Woman on a field creating large soap bubbles

What we’ll be covering on the day:

  • Understand new applications of Gen AI
  • Master the art of synthesising AI insights with other forms of insight

  • Gain experience in applying semiotics at scale in real-world scenarios
  • Learn how to develop and test concepts with AI models
  • Exchange knowledge and experiences with fellow industry peers

"The best of this kind of event I have been to. I've heard many talks on AI by now, but your event really opened my eyes to some different parts it can play - especially the Intelligent Personas."

Global Lead Consumer Insights

"Not your standard day out, I really enjoyed the interactive elements, and it generated so many new ideas for our team."

Senior Research Manager

Meet the experts


Rich Preedy

Head of Artificial Intelligence


Kelly McKnight

Executive Director, Cultural Intelligence


Kim Howard

Research Director, Semiotics


Melissa Birkett 

Director of Insight