---
title: Verve Intelligent Personas | Business
description: "VERVE INTELLIGENT PERSONAS\nA game changer for B2B research; reach specialist B2B audiences whenever you like at a fraction of the time and cost."
---

[Skip to content](https://info.addverve.com/vips-b2b#main-content)

Open main navigation

Close main navigation

- [Back](https://info.addverve.com/verve-vips)

[Back](https://info.addverve.com/verve-vips?hsLang=en)

[![Verve](https://info.addverve.com/hs-fs/hubfs/Verve%20logos/verve-logo-white.png?width=100&height=21&name=verve-logo-white.png "Verve")](https://www.addverve.com/?utm_source=landing-page&utm_medium=web&utm_campaign=vips)

## Intelligent Personas

### A game changer for B2B research; reach specialist B2B audiences whenever you like at a fraction of the time and cost.  

- **Trusted** - built from known high-quality curated research data.
- **Accurate** - replicate what real people say, validated by data.
- **Verified** - avoid the challenges of fraud and respondent quality.
- **New level of efficiency** - immediate responses, no incentive cost.
- **ROI** - turns a scarce supply into unlimited response; extending the life and reach of insight across your business. 
- **Confidential** – private closed systems; great for sensitive research. 

### What can you use Intelligent Personas for?

**Enrich Audience Understanding**  
Create rich and interactive personas that bring segments or archetypes to life, at a fraction of the time and cost of traditional approaches.

**Unlock Hard-to-Reach Groups**  
Reliably simulate your audience, however hard to find, opening up new opportunities for research and customer understanding. 

**Your Own Expert Advisor**  
An interactive expert trained with everything you know on a topic, theme or trend. Democratise knowledge and efficiently educate people across the business.

**Idea Generation**  
Get ideas and inspiration for products, features, moodboards, scripts and creative routes. 

**Test Concepts, Comms & Campaigns**  
Quant and qual feedback; a confidential, reliable and scalable way of refining and testing ideas with robust audiences, at the speed innovation demands 

![VIPs-B2B-v2](https://info.addverve.com/hubfs/landing%20pages/VIPs/VIPs-B2B-v2.jpg)

### Unleashing the Future of Insight:

An In-depth Look at Verve Intelligent Personas (VIPs)

[Read the blog](https://www.addverve.com/inspiration/unleashing-the-future-of-insight-an-in-depth-look-at-verve-intelligent-personas-vips/)

### Success Stories

REACHING EXPENSIVE & TIME POOR AUDIENCES

*Global Tech & Information Brand*​

 

Our client undertakes regular research with B2B audiences from CIOs to Cyber security experts. Finding authentic participants, particularly for quantitative work, is increasingly challenging.

Using their existing data – including analyst interview transcripts – we created models of specific B2B roles. Clusters of opinion in each role created Personas within the cohorts.

A monthly subscription enables regular Q&A, supported by full -service research asks through the models. 

ENRICHING A GOBAL SEGMENTATION

*US Based Tech & Lifestyle brand*​

 

​We brought our client’s segments to life for 8 segments in 9 markets.​

 

We modelled the segments, validating against additional data sets, including product preferences from a large-scale trade-off exercise.​

 

Segments were expanded into 48 individual personas covering lifestyle, needs, product interest & spend, & typical occasions.  ​

The AI also identified a new segment in the data.

SCALING ACCESS TO A HARD-TO-REACH AUDIENCE

*Global Consumer Healthcare*​

 

We’re using existing primary research data to build Personas of Healthcare Professionals for a global consumer healthcare brand.

We’re supplementing existing reporting with primary research to ‘fill in the gaps’ ensuring we have an accurate reflection on day 1.

On-going, the models will be used for live Q&A and concept testing while periodic primary research will be used for more exploratory topics plus to ensure we continue to update and evolve the models.

### Book a free discovery call

Talk to our experts about creating your Intelligent Personas

 Book a call

[![Verve](https://info.addverve.com/hs-fs/hubfs/VERVE-BLACK-LOGO-1.png?width=800&height=273&name=VERVE-BLACK-LOGO-1.png "Verve")](http://www.addverve.com)

Proin eget tortor risus. Nulla quis lorem ut libero malesuada feugiat. Nulla porttitor accumsan tincidunt.

facebook-f icon linkedin-in icon twitter icon instagram icon

**Pages**

Home

Services

Portfolio

About

Contact

FAQ

Landing Page

Thank You

**Resources**

Blog

Watch a Demo

Academy

Webinars

Product Changes

[![Verve](https://info.addverve.com/hs-fs/hubfs/VERVE-BLACK-LOGO-1.png?width=800&height=273&name=VERVE-BLACK-LOGO-1.png "Verve")](https://www.addverve.com/)

Copyright © 2026, Verve