Verve Intelligent Personas

Trusted - built from known high-quality curated research data.
Accurate - replicate what real people say, validated by data.
Verified - avoid the challenges of fraud and respondent quality.
New level of efficiency - immediate responses, no incentive cost.
ROI - turns a scarce supply into unlimited response; extending the life and reach of insight across your business.
Confidential – private closed systems; great for sensitive research.

Enrich Audience Understanding
Create rich and interactive personas that bring segments or archetypes to life, at a fraction of the time and cost of traditional approaches.

Unlock Hard-to-Reach Groups
Reliably simulate your audience, however hard to find, opening up new opportunities for research and customer understanding.

Your Own Expert Advisor
An interactive expert trained with everything you know on a topic, theme or trend. Democratise knowledge and efficiently educate people across the business.

Idea Generation
Get ideas and inspiration for products, features, moodboards, scripts and creative routes.

Test Concepts, Comms & Campaigns
Quant and qual feedback; a confidential, reliable and scalable way of refining and testing ideas with robust audiences, at the speed innovation demands

REACHING EXPENSIVE & TIME POOR AUDIENCES

Global Tech & Information Brand

Our client undertakes regular research with B2B audiences from CIOs to Cyber security experts. Finding authentic participants, particularly for quantitative work, is increasingly challenging.

Using their existing data – including analyst interview transcripts – we created models of specific B2B roles. Clusters of opinion in each role created Personas within the cohorts.

A monthly subscription enables regular Q&A, supported by full -service research asks through the models.

ENRICHING A GOBAL SEGMENTATION

US Based Tech & Lifestyle brand

We brought our client’s segments to life for 8 segments in 9 markets.

We modelled the segments, validating against additional data sets, including product preferences from a large-scale trade-off exercise.

Segments were expanded into 48 individual personas covering lifestyle, needs, product interest & spend, & typical occasions.

The AI also identified a new segment in the data.

SCALING ACCESS TO A HARD-TO-REACH AUDIENCE

Global Consumer Healthcare

We’re using existing primary research data to build Personas of Healthcare Professionals for a global consumer healthcare brand.

We’re supplementing existing reporting with primary research to ‘fill in the gaps’ ensuring we have an accurate reflection on day 1.

On-going, the models will be used for live Q&A and concept testing while periodic primary research will be used for more exploratory topics plus to ensure we continue to update and evolve the models.

Intelligent Personas

A game changer for B2B research; reach specialist B2B audiences whenever you like at a fraction of the time and cost.

What can you use Intelligent Personas for?

Unleashing the Future of Insight:

Success Stories

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