Verve Intelligent Personas

Trusted - built from known high-quality curated research data.
Accurate - replicate what real people say, validated by data.
New level of efficiency - immediate responses, no incentive costs.
ROI - extending the life and reach of insight across your business.
Confidential – private closed systems; great for sensitive research.
Verified - avoid the challenges of fraud and respondent quality.

Enrich Segmentations
Identify and bring to life rich individual personas, at a fraction of the time and cost of traditional personas. Embed, evolve and regularly update your segmentation, ensuring insight lives on.

Unlock Hard-to-Reach Audiences
Reliably simulate niche groups, open up new opportunities for research and customer understanding.

Your Own Expert Consumer
An interactive Persona trained with everything you know on a topic, theme or trend. Democratise knowledge and efficiently educate people across the business.

Idea Generation
Get ideas and inspiration for products, features, moodboards, scripts and creative routes.

Test Concepts, Comms & Creatives
Quant and qual feedback; a confidential, reliable and scalable way of refining and testing ideas with robust audiences, at the speed innovation demands.

BRINGING THE DRIVERS OF NPS TO LIFE

Pan-European Energy Provider

Our client needed to understand how to better implement changes in response to an existing NPS survey.

Our AI was pointed at over 30,000 historical unstructured NPS comments, identifying hidden themes and providing a nuanced read of the existing NPS drivers.

By quantifying the surfaced themes relative to NPS and expanding across five marketing Personas, the client was able to reassess business priorities and re-work the ongoing tracker across more actionable metrics.

ENRICHING A GLOBAL SEGMENTATION

US Based Tech & Lifestyle Brand

We brought our client’s segments to life for 8 segments in 9 markets.

We modelled the segments, validating against additional data sets, including product preferences from a large-scale trade-off exercise.

Segments were expanded into 48 individual personas covering lifestyle, needs, product interest & spend, & typical occasions.

The AI also identified a new segment in the data.

INSPIRATION FOR THE INNOVATION PROCESS

Global Spirits Brand

Using existing data sets we brought target audiences to life for the product team to inspire innovation.

Rich personas were created for 3 new–to-world products in the premium whiskey & tequila categories. Each persona represented a different set of needs and tastes designed to expand understanding.

The outputs included category brand maps, rich descriptions of their values, and needs in the spirit category, including occasions & spirit affinity.

Intelligent Personas

A source of interactive consumer truth and empathy, brought to life for your business.

What can you use Intelligent Personas for?

Unleashing the Future of Insight:

Success Stories

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